Anti-vaccine ads on Delta planes; Magic and Ellen as celebrity champions for HIV/AIDS prevention...and more- What Am I Reading This Week?

New pop culture and public health stories to check out this week:

1. Darrell Hammond of Saturday Night Live fame reveals that child abuse led to alcohol/drug use and cutting. He details the horrific abuse in a new memoir, "God, If You're Not Up There, I'm F*cked".

2. Fellow Boston University School of Public Health alum Elizabeth Cohen reports on the 20th anniversary of Magic Johnson's announcement that he is HIV positive. His announcement had an incredible impact on the public's health- both in terms of reducing stigma of those diagnosed and proving that the diagnosis is not always a death sentence.

3. Delta airlines is seeing backlash from public health organizations and other flu vaccine advocates after airing a 3-minute PSA from the National Vaccine Information Center that describes alternate ways to avoid the flu (besides getting the flu shot).

4. Ellen DeGeneres is named global envoy for AIDS awareness. The hope is that Ellen's enormous platform (from both her TV show and social media channels) will allow her to reach millions of people with the prevention message. Ellen is a partner in other important public health issues, for example- bullying prevention.

5. This week, Evelyn Lauder passed away from Ovarian Cancer. Evelyn was one of the powers behind the creation of the pink ribbon campaign for breast cancer awareness.

How about you? What are you reading this week?

"Starving Secrets": Does Lifetime's New Reality Show on Eating Disorders Offer a Path to Recovery or a How-To Guide to Disordered Eating?

Last night, a public health colleague (@bethg24) tweeted about the new Lifetime reality show called "Starving Secrets". The show will be hosted by Tracey Gold (who had her own very public battle with an eating disorder) and feature real individuals struggling from anorexia, bulimia and other eating disorders.

According to the National Eating Disorders Association (NEDA), as many as 10 million females and 1 million males suffer from an eating disorder in the United States. Therefore, it is a serious and relevant public health problem that (not surprisingly) gets media attention. "Starving Secrets" is not the first movie or television show to take a documentary-style approach to portraying those that suffer from these disorders:


  1. MTV's series "True Life" (which I have long admired for their portrayal and stigma reduction efforts regarding various medical conditions...I have been less impressed by episodes like "I'm a Jersey Shore girl"). True Life aired "I have an eating disorder" on April 3, 2003.

  2. HBO documentary "Thin": This special followed four women during their in patient stays at the Renfrew Center in Coconut Creek, Florida. It premiered on November 14, 2006. I remember this being both incredibly powerful and difficult to watch.


  3. E! "What's Eating You?": Admittedly, I only watched one episode of this show. True to E! form (Ahem- Kim's Fairytale Wedding), they are more about sensationalism versus journalism and stigma reduction as compared to other networks.

As with the portrayal of other mental health disorders in the media, I hope that these shows will do something positive. Specifically- reduce the stigma around these disorders and normalize help seeking behaviors.



However, I am also greatly concerned that shows like "Starving Secrets" will actually endanger vulnerable audience members by offering a "how-to guide" to having an eating disorder. The concern stems from research on pro-eating disorder websites. They can offer "thinsperation" to stay skinny by the images portrayed. They can also give tips and strategies for hiding/refusing food or getting rid of it. Sometimes people don't realize that by telling their story in vivid detail, they are actually sharing their "creative tips" for sustaining an eating disorder.


That said, I will definitely be setting the DVR on December 20 to see the show and assess it more accurately. What do others think? Do reality shows like these have the potential to endanger the public's health? Or do their "pros" (e.g., stigma reduction) outweigh the risks?

Miami Dolphin Brandon Marshall's New PSA for Borderline Personality Disorder

In July 2011, Brandon Marshall revealed that he was diagnosed with Borderline Personality Disorder (BPD). According to the National Education Alliance for Borderline Personality Disorder, this serious mental illness centers on the inability to manage emotions effectively. The condition which has strong heritability (68%) and a high suicide rate (10% of adults with BPD die by suicide), produces symptoms such as impulsivity, anger, and chaotic relationships.

When Brandon announced his condition this summer, he vowed to become the face of borderline personality disorder. He seems to be following through on his promise, as he has just released a public service announcement (PSA) in collaboration with the National Education Alliance for Borderline Personality Disorder. The 33-second video is primarily focused on 3 key messages:

1. Prevalence of this condition is high (15 million Americans)
2. There is hope (treatment exists for those who suffer and education exists for families coping with the disorder)
3. There are resources: visit the NEABPD website or follow Brandon on Twitter (@BMarshall19) for more information

I like the PSA for several reasons. It is simple with clear messages (above). The messages are delivered both verbally by Brandon and visually with key words appearing on the screen. The "call to action" is clear. Viewers are directed to the NEABPD website and Brandon's Twitter feed for more information.

I also like that this particular health issue has found a champion or spokesperson. Unlike other mental health conditions like depression with several celebrity spokespeople (e.g., Brooke Shields), less is known about BPD and those who suffer from it. Experts in mental illness stigma like Patrick Corrigan state that there are several strategies for reducing stigma...and one of those strategies is called "Contact". Contact challenges public attitudes about mental illness through direct interactions with persons who have these disorders. The contact does not have to be face to face, but instead can occur through a channel like a PSA.

The strategies that I see for improving this PSA are focused less on its composition, but instead on its distribution/promotion. Although the video has been on YouTube for 6 days, it only has 309 views. Announcements about the PSA are located primarily on football blogs (e.g., Shut Down Corner) or BPD specific websites. It does not seem that the PSA has been picked up by mainstream media or health blogs. This is in sharp contrast to PSAs I've spoken about previously on Pop Health, like in July 2011 when I discussed Kim Kardashian's ovarian cancer research spot which currently has 33,431 views.

Readers- please weigh in: which mental health advocacy organizations would have the best "reach" in promoting this PSA? What other strategies could they use for distribution/promotion?

Pink Fatigue? JCPenney's Sexist Merchandise. Smoking and its Box Office Impact. What Am I Reading This Week?

Here are the top 5 stories I'm following this week:

1. Amid breast cancer month- Is there pink fatigue? A very important public health story. "Awareness" does not equal behavior change (e.g., increased screenings or access to medical care). A related story appeared last week in Upstream: A forum on interdisciplinary health communication.

2. JCPenney CEO responds to petition to stop selling sexist clothing marketed to young girls like "I'm too pretty to do homework". The company is using this incident as a "teachable moment".

3. The use of social media in street protests can be effective for both protesters and police. A story in ScienceDaily.

4. Smoking is a drag at the box office. An analysis of top-grossing movies from the past decade shows that films with smoking make less money.

5. Video game can reduce fatigue in African American women with lupus. A pilot study to explore using Wii Fit to reduce fatigue.

What are you reading this week?

Dr. Pepper Ten: A "Manly" Campaign That Promotes Gender Stereotypes Instead of Health for Men

Yesterday while on the elliptical machine at the gym and watching ESPN (surprise! women watch ESPN), I had the displeasure of seeing the new commercial for Dr. Pepper Ten no less than five times.

Dr. Pepper Ten is a new 10-calorie drink being rolled out by the Dr. Pepper Snapple Group Inc after their client research revealed that men are hesitant to drink diet drinks because they aren't "manly" enough.

The TV commercials that I watched showed men with huge muscles driving through the jungle, shooting guns, and battling snakes. The men say things like, "Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda, you can keep the romantic comedies and lady drinks. We're good."

According to several online reports (e.g., the MSNBC link above), the campaign also developed a Facebook page which contains an application that allows it to exclude women from viewing content. In addition, the page includes games and videos aimed at being "manly." Several twitter users also report that the campaign encourages viewers to "rat on their friends for not being manly". If true, I have no idea how "unmanly" behavior is being reported.

My analysis:

It is great that advertisers are using focus group and other data to develop products and ad campaigns. They taught many of us in public health the importance of these strategies and we are forever grateful. However...

This campaign promotes strict gender stereotypes: Men act like this and women act like this- no exceptions! This dangerous norm contributes to serious public health problems. For example, the traditional ideology of masculinity has been explored for its relationship to negative outcomes like bullying and high risk sexual behaviors.

This campaign attempts to encourage men to drink a "healthier" soda (less calories, real sweeteners) without making them feel like they are dieting...because after all- dieting is only for women. Too bad the obesity rate is hovering between 32-35% for both men and women.

I have seen weight loss/health for men done much more effectively by other companies without insulting viewers. For example, after they saw their services being utilized by more men, Weight Watchers and NutriSystem rolled out men's programs. Weight Watchers presents strategies for making healthy choices in settings where men may find themselves socially (e.g., at a BBQ or at the bar). To reduce the social stigma around participation, they recruited strong male role models like former NFL quarterback Dan Marino. An ABC story on the companies' programs says "Calorie Counting Can Be Macho".

The strategy used by NutriSystem and Weight Watchers to reduce the stigma around healthy behaviors will be much more effective long-term than simply tricking people into being healthy.

For those readers who think I'm only offended by the campaign because I'm a woman, please see a few tweets from Tuesday night...authored by men. The first by my husband, who wrote multiple posts on Dr. Pepper Ten before I ever voiced my disgust with this campaign:

@jeff_underscore: "Dr. Pepper 10 - I think your ad campaign is insane, insensitive and sexist and unfortunately everywhere".

@sorryeveryone: ".@drpepper i really liked your soda but you know what I like more? treating women like they're human beings and letting men be themselves".

Readers: What do you think of this campaign? Do you think it will be effective in getting men to drink these "healthier" sodas?

#NoHomos on Twitter, "50/50" looks at Cancer, Johnny Depp's Rape Comments, Chris Christie's Weight, and Steve Jobs: What Am I Reading This Week?


Whew- it has been a busy week for Pop Health! Here are the top 5 stories I've been reading:

1. Twitter is no place for #NoHomo: Should Twitter take a more proactive stance regarding hate speech that can result in trending topics?

2. "50/50"- A Hollywood movie takes on cancer: Cancer has been a theme in many movies (e.g., "Funny People") and TV shows (e.g., "The big C" on showtime)- how does this movie compare?

3. Johnny Depp offers apology for rape remarks: Depp offers an apology for comparing being chased by paparazzi to being raped. Forgivable?

4. Chris Christie's Weight- Big problem or none of our business?: Although Gov Christie has recently announced that he will not run for President in 2012, the conversation continues about his weight and its influence on his ability to be a successful Governor or President. What do you think?

5. Steve Jobs and Pancreatic Cancer: There have been many stories about the death of Steve Jobs and the contribution of pancreatic cancer to his passing. I thought Celebrity Diagnosis did a nice job of guiding readers through his diagnosis.

Please use the comment box to tell me what you think about these stories and about others that you are reading this week!

(Dis)Connected: MTV Explores the Impact of Digital Drama on the Health and Safety of Young People



On Sunday October 10, 2011, MTV will premiere "(Dis)Connected". The movie will explore the experiences of four young people. They have never met in-person, but their lives collide online and are forever changed by their digital interactions.

The film supports the network's "A Thin Line" campaign which empowers youth to stand up against digital abuse of all kinds (e.g., bullying, discrimination, etc).

The movie is inspired (in part) by the tragic death of Abraham Biggs in 2008. Biggs, a 19-year old college student, live streamed his suicide on the internet, with some users egging him on and some trying to talk him out of it.

(Dis)Connected supports an ongoing discussion in public health regarding the question: "Does technology help us or hurt us when it comes to issues such as bullying or suicide?" The answer is not clear. There are examples on each side. One year ago today, I wrote the post "Bullying: Is Technology Helping Us or Hurting Us?" The post was inspired by the dialogue of how technology may have contributed to the suicide of Tyler Clementi but also how it was being used in a positive way to prevent bullying in the aftermath (e.g., the "It Gets Better" project).

On her blog "Promoting Hope, Preventing Suicide", Elana Premack Sandler writes about research and advice for preventing teen and adult suicide. Just in the past year, she has extensively explored the issue of technology/social media and its impact on suicide prevention. Some example posts include: Facebook Support Networks (September 21); YouTube Prevents Suicide? (May 4); and Promoting Hope Through Social Media (April 13).

Let's all check out (Dis)Connected on October 10 and let the dialogue continue.

If you or someone you know is in crisis, please call the National Suicide Prevention Lifeline at 1-800-273-TALK or visit their website here.

Kissing on Southwest Airlines, Over-hyped Reebok Toning Shoes and More- What Am I Reading This Week?

There are many great Pop Health (Pop Culture- Public Health) stories in the news each week, so it can be difficult to narrow down my focus for a weekly post.

Therefore, I'm starting a new feature called- "What Am I Reading This Week?" to link you to my runner-ups:

1. Reebok agrees to settlement over "over-hyped" claims that its EasyTone shoes could tone leg and butt muscles better than regular shoes.

2. Perfect for football Sunday: Cheeseheads take issue with anti-cheese billboard (from groups promoting vegan diets).

3. L-Word actress gets kicked off Southwest flight for lesbian kiss (they say it was based solely on behavior, not gender).

4. Lady Gaga wants to make bullying illegal- wants meeting with the president.

Use the comment box to tell me what you're reading this week!

Celebrities and their Health Causes: What Happens When They Do More Harm Than Good?

Often on this blog I have spoken about the role of celebrities as the spokesperson or "champion" for various public health issues. Many celebrity names are synonymous with particular health causes (Katie Couric- Colon Cancer; Michael J. Fox- Parkinson's Disease; Lance Armstrong- Testicular Cancer; to name a few).

Over the past few weeks, several stories have emerged which beg the question, "what happens if celebrities do more harm than good?" Those in the public eye have such a broad and extensive platform to communicate with the public...what if they disseminate erroneous information or even worse- cause a panic?

The week of September 12 was quite busy! In the Republican Presidential Debate (in the context of discussing mandated HPV vaccines for children), Rep. Michelle Bachmann claimed that the HPV (Human Papillomavirus) vaccine is linked to mental retardation. To support her claims, Bachmann repeatedly told the story of being approached by a woman whose daughter suffered mental retardation after taking the vaccine. As those of us in science well know, one self-reported story does not equal a true incident. Even if true, one incident does not equal a trend or an epidemic. This story has been quickly picked up by scientists who are even offering money if it is proven true.

This same week, Dr. Mehmet Oz of the Dr. Oz Show (you may remember him from numerous appearances on the Oprah Winfrey Show), claimed that apple juice contains unsafe levels of arsenic. These claims followed research conducted by the Show which had a laboratory examine three dozen samples from five different brands across the United States. The samples were compared to the limits of arsenic set for drinking water by the EPA. Since the claims, many scientists have spoken out regarding concerns about the study's protocols and conclusions (for example, not differentiating between organic and inorganic types of arsenic). Many were concerned about the widespread panic caused by these claims and likened it to shouting "fire" in a crowded theater.

Of course, this is not the first time celebrities have caused a scandal following potentially false and dangerous claims. Jenny McCarthy has dedicated her life to proving the cause between childhood vaccines and autism. Shortly after Brooke Shields released her book, "Down Came The Rain", which chronicled her battle with postpartum depression- actor Tom Cruise (a Scientologist) publicly criticized her for taking antidepressant medication.

So what happens when these celebrities cause more harm than good? What happens when their claims are misguided, misinformed, and/or not based on evidence or science? The answer: they can have huge and far-reaching public health consequences. For example, as we begin to see illnesses like measles reappear- we have to wonder- "Is this the Jenny McCarthy effect?"

"What's Your Weapon?": Billie Jean King, Arthritis Foundation, Ad Council, and USTA Launch Arthritis Campaign



Before Twitter and the U.S. Open was a flutter this afternoon with the news of Venus Williams withdrawing due to the diagnosis of the autoimmune disease- Sjogren's Syndrome, the U.S. Tennis Association was focused on another health related issue. Today the press release went out that tennis legend Billie Jean King was joining the Arthritis Foundation, the Ad Council, and the US Tennis Association (USTA) to launch a public service campaign against arthritis (the leading cause of disability in America).



The ads, launched at the U.S. Open today, feature King (who has osteoarthritis- OA) and highlight the power of movement and exercise as "weapons" in the fight against arthritis. King tells viewers "tennis is my weapon" against arthritis. The ad then asks viewers, "what is your weapon against arthritis?" and directs them to the campaign's website in order to find out: Fight Arthritis Pain. On first view, I was not terribly impressed. The brief ad (33 seconds) does not tell you very much (e.g., King says tennis is her "weapon" but nothing is said about the benefits of movement). The goal of the ad simply appears to be motivating viewers to visit the website for additional information.



The other thing that is not clear in the ad (but clarified in the press release and website) is that this campaign is targeting OA specifically. While OA is the most common type of arthritis, it is not the only type. For example, in contrast to OA which breaks down cartilage, rheumatoid arthritis (RA) (a chronic autoimmune disease) causes inflammation of the lining of the joints. Would the exercise recommendations be the same no matter what type of arthritis? I would say that distinction is unclear for viewers.



However, I did feel better when I read the press release and saw that these ads were tested in focus groups by the Ad Council. Testing your images and messages with your target population is incredibly important. It is reported that participants felt that the concept of "having a weapon" against arthritis was powerful and motivating. That is good news considering formative research by the Ad Council found that only 16% of OA sufferers surveyed felt "very confident" that they could manage their pain. Therefore, if an ad can make viewers feel empowered and confident- that is a good thing.



The press release did not describe the demographics of the focus group participants, but I am assuming they were similar to those originally surveyed (adults age 55+ with OA). If so, it would mean that Billie Jean King was an appropriate "Champion" for the cause and someone that audience admired, having watched her in the 1960s-1970s, her prime competitive years. However, I wonder if she would be the best choice for ads targeting arthritis sufferers in a younger demographic? After all, different types of arthritis can affect people of all ages. Again, this is another reason that I would have wanted to see a clearer definition of the audience for these ads. If we are focused on older adults with OA, then it is a great choice. If we are focused on people of all ages with all types of arthritis, then maybe not.



Overall, I give this campaign a "B". The impetus of the campaign is good in that it is based on research...research that shows that arthritis suffers are too sedentary and do not feel like they have control over their pain management. The campaign aims to address these barriers by empowering viewers with a "champion" who they admire and can model. The campaign also links them to a website with all the information they need about the benefits of exercise for arthritis. However, the execution of this campaign is not as strong as its foundation. It would have benefited from a more clearly defined audience and message.









The East Coast Earthquake, Real Time Twitter Chat, and Facebook Applications for Disasters

Well! Today was an interesting day at the office. Up and down the east coast, many of us felt the tremors resulting from an earthquake in Virginia. While I would like to report that we all stayed calm and participated in orderly, safe, and well rehearsed evacuations...that was not the case. It appeared that the shock of experiencing an earthquake (such a rare event on the east coast) caused a little chaos. On my way into my office to grab my bag before hitting the stairs, I experienced a "George Costanza" type moment as a fellow staff person almost knocked me down in her rush to get out. I heard similar stories from my husband who works 4 blocks away. Upon recognition of the earthquake, his co-workers made a beeline for the safest escape route...the elevator?!



After the shaking took us down 13 flights of stairs, I quickly turned to the only reliable source for real time information- Twitter. Since I was the only one in the area who either grabbed my phone or had twitter, I quickly read off what I knew: "It is a 5.9 earthquake in Virginia"; "My colleagues felt it in- Baltimore, DC, Boston, NYC, North Carolina"; "No damage except one broken window is reported in Philadelphia". After being given the go ahead to return to the building and settling back into our work, we received an official text/email from the University reiterating the information Twitter delivered an hour before. According to Twitter's official profile tonight, within one minute of the #earthquake, there were more than 40,000 earthquake-related tweets. They reached 5,500 tweets per second (TPS).



As I discussed in a related post back in March 2011, the question for public health professionals continues to be- "What is the role of social media in emergency preparedness and recovery?"



I believe we are making some strides in answering that question. Just yesterday, the Office of the Assistant Secretary for Preparedness and Response (ASPR)- located within the US Dept of Health and Human Services (HHS)- launched a contest: The ASPR Lifeline Facebook Application Challenge. The goal of the contest is to create applications that prepare individuals for disasters and build resilient communities. Those who opt into the application will be able to identify "lifelines" or Facebook friends that agree to be an individual's emergency contact and act on their behalf in case of an emergency. They will also be able to create a personal preparedness plan and share that plan and the application with others.



Even without the formal application, we have seen social network sites be used for checking in with friends/family and for getting information out quickly. For example, I follow the Philadelphia Office of Emergency Management on Twitter, so I got the message quickly that our 9-1-1 system was being inundated with calls since the earthquake and we should only use it with a real emergency...for infrastructure damage, call 3-1-1 instead.



While the Facebook application sounds like a great addition to emergency preparedness, it is important to also consider implementation issues which will impact its reach and effectiveness:

  • Is the application only available to Facebook members who download it ahead of time? Or will it be available to anyone via the mobile web?
  • Do these Facebook members typically update their profile via mobile devices in addition to stationary computers (which may not be available during an emergency)?
  • During the emergency, are there cell networks/wifi to support the communication? (e.g., many reported that cell networks were jammed immediately following the earthquake)
  • Do these "electronic" preparedness plans need to be rehearsed the same way as "in person" plans in order to increase effectiveness?
The HHS-ASPR contest runs August 22-November 4, 2011. I look forward to seeing the winning applications and hearing about how the dissemination will be conducted and evaluated.



What were your experiences today during the east coast earthquake? What did you hear/see from your colleagues? How did you get/send information to others? Please share in the comments section below.



Let Them Eat Meat: An Interview by an Ex-Vegan

INTRODUCTION
Rhys Southan's interview of me on his ex-vegan blog, Let Them Eat Meat, went up this morning. According to Rhys:
If anyone could convince me that I’m wrong about veganism, it’s Adam... [T]he interview is worth reading if you’re curious to see the strongest formulation of vegan beliefs that I’ve seen.
Please check out the interview if you haven't read my posts this summer. (Below I've included some not previously posted excerpts from the interview and several links to challenging articles written by Rhys).

Questions in the interview include:
  1. What do you believe is wrong with the standard consumer veganism that the most mainstream advocates promote?
  2. How would you describe the form of veganism that you advocate?
  3. Most vegan solutions for ending the exploitation and killing of animals (animal liberation) seem to require a human/animal separatism. How would your idea of veganism avoid that?
  4. Why do you refer to animals that aren’t humans as “animal others”?
  5. Is veganism a moral obligation?
  6. Do you think veganism, particularly your take on veganism, fits into Nietzsche’s idea of slave morality?
  7. When you first emailed me, you mentioned an interest in Ernest Becker’s Denial of Death, which is a book that was influential on my thinking after I quit veganism... However, you believe Becker’s arguments could work for veganism. How so?
  8. Veganism is an attempt to not cause death — is this not also a denial of death?
  9. Vegans admit that veganism is imperfect, and that we can’t really follow the ethics to where they want to take us — being truly anti-speciesist and not causing animal death and suffering. What is the point of having an ethics that we can’t actually follow?
  10. Why should I accept your vision and make the one life I have to live worse in order to say that I am against speciesism?
  11. Why should people become vegan despite the ineffectiveness of becoming vegan on an individual level?

Most of my answers are abridged versions of pieces I've previously posted in June and July:
I. A Critique of Consumption-Centered Veganism
II. Socially-Centered Veganism vs. Consumption-Centered Veganism
III. Veganism Without Vegetarianism: On Guilt, Disability, and Ex-Vegans
IV. Veganism as Social Somatic Response-Ability
V. The Animal Therefore I am Not: Eating Animals and Terror Management Theory (forthcoming)
Read more »

Veganism as Social Somatic Response-Ability

Igualdad Animal Demonstration in Spain (www.igualdadanimal.org)
No one can deny the suffering, fear or panic, the terror or fright that humans witness in certain animals... the response to the question "can they suffer?" leaves no doubt… War is waged over the matter of pity... To think the war we find ourselves waging is not only a duty, a responsibility, an obligation, it is also a necessity... I say "to think" this war, because I believe it concerns what we call "thinking." --Jacques Derrida (1997, 2002)


The Ethics of Veganism: an Open Wound called Compassion
When I advocate veganism, I’m advocating it as recognition of a phenomenon, not as a prescription of a principle. That is, veganism is a recognition of the human condition of finitude, fallibility, and meagerness in a universe shared by other finite, fallible, and meager beings. As I wrote before, veganism as a social existence with animal others is not a foreign attitude. Rather, it is a mode we are “thrown into” when we become subjected to our own curiosity and compassion for other mortal creatures. Recognizing veganism as such holds us responsible to animal others’ interests, and holds us accountable for closing off this mode for relating to animal others as “killable” instruments for some so-called higher-value (i.e. profits, “life,” “humanity”). Thus, veganism as a social attitude motivates and is facilitated by vegetarian consumption. Veganism-vegetarianism are the means and the end of a non-exclusive social responsibility.

Veganism is therefore not the application of a principle of obligation, but the phenomenon of obligation from being addressed by the animal other to respond in return as a social being. I’m not saying that a pig or salmon speak to us or voice themselves as a human might, but that we experience the phenomenon of being addressed, being called to ourselves as social and ethical beings, by recognizing the others’ different perspective, interests, and shared vulnerability. This phenomenon is with us from infancy. Just watch the expression of wonder watching the expressions of other species. It’s similar to their gaze into the face of a human. Children are not born distinguishing the moral considerability between humans and many other animals. Just recently, psychologists Patricia Hermann and others found that anthropocentirsm is a perspective acquired around the age of five, not something innate.

The veganism I advocate fits well with Ralph Acampora articulation of ethics as a phenomenon of the body’s existence as an ecologically and socially interrelational being in contrast to popular thought that ethics is the product of transcendental principles of pure reason or codes intersubjectively consented to. Reason may be valuable in that it exposes latent prejudices and inconsistencies in how one treats others, but only by presupposing our existence as social, caring, vulnerable, and potentially violent bodies. From an ethical paradigm of the interrelational lived body, the “burden of proof” is not placed upon veganism as an extension of ethics, but rather the “ethical isolationism or contraction” of a an ethics based upon self-interest.

For example, reflect upon the times when reason has been used not as a preventative measure against violence and prejudice, but as an instrument against our sociality with and care for others (e.g. “just war,” “ethnic cleansing,” “honor killings,” vivisection etc). It is through manufacturing a code and imposing it upon the world that we can justify acting violently toward others because of the class we place them into. Arguments for fending off veganism and vegetarianism are usually no more than an elaborate game of logic to preserve one’s power and privilege over others by making violence reasonable. They defy our underlying capacity to recognize others as social beings.


Humanism's Double Standard: The Unreasonableness of Consistency
Veganism is the immanent, not the abstract, relationship we have to animal others as social beings. Although my description of veganism is abstract in form, in practice, the reasons we assign to violence are the abstractions. Animal others are exploited under the justification that they belong to a separate race we’ve created and called “animals,” and they are institutionally exploited for the good of something we call “civilization” and the “economy” for something called “capital.”
Read more »

Veganism without Vegetarianism: On Guilt, Disability, and Ex-Vegans

THE QUESTION
While attending the Thinking About Animals conference in the spring 2011, I stumbled upon an odd and heretical questions: Could someone practice veganism without being vegetarian?

The question is intended to be provocative in order to challenge vegans’ complicity or even dogmatic adherence to a particular understanding of veganism. That veganism is becoming mainstream through its assimilation into the capitalist economy as a lifestyle choice or a fashionable diet leaves a stale taste in my mouth. Veganism should be revolutionary, not marketable. This question also enabled me to experiment with creating a more productive tension between veganism and vegetarianism.*

So could someone practice veganism without being vegetarian? My answer is
Read more »

Socially-centered Veganism vs Consumption-centered Veganism

Owen (right) & Mzee (left) @ Haller Park (Malindi, Kenya)
The most fundamental difference between the veganism I advocate and that advocated by others is focus. Veganism as a purely vegetarian lifestyle typically focuses on consumption practices associated with the individual, abstention, and identity; however, I’m interested in veganism as a social practice, a mode of being with others, that is relational, affirmative, and transformative.

I understand veganism as a social modality, an affiliation and solidarity with others beyond (species) boundaries, in which animal others are regarded as someones, not somethings. The origin, the means, and the end of veganism are being in “conversations” with others. Veganism, in other words, is fundamentally an affirmation of and care for the “voices” of animal others through “listening” (i.e. receptive curiosity and regard). Since careful listening takes place between particular responsive beings, not abstract or inanimate ones, killing animals irreversibly terminates conversations, silencing animal others. Exploiting animals may not terminate conversations absolutely, but enables and is enabled by an emotional “deafness” to their resistance whenever it becomes inconvenient to using them. Like a good conversation, a vegan social modality is incompatible with asserting oneself onto and over others. If their singularity and agency are to be recognized, affirmed, and cared for in conversation, we must act least violently toward them. By baring us to the responsibility of our care for animal others, veganism is the practice of intersectional and interspecies participatory justice, not personal purity (i.e. cruelty-free, body-as-a-temple), moral pragmatism (i.e. “the best choice for our health, the environment, and animals”), or political protest (i.e. economic boycott).
Read more »

A Critique of Consumption-Centered Veganism

INTRODUCTION: The mainstream discourse and practice of veganism as an individual’s (abstention from) the consumption of animal products, I believe, is problematic in three interrelated ways: practically as an economic boycott, socially as a privileged consumerism, and philosophically as an equivocation with a vegetarian lifestyle. I propose a new understanding of veganism as a social modality with and in regard to animal others which can be distinguished from and exist independently of vegetarian consumption. However, this distinction does not so much as invalidate vegetarian consumption so much as place it in a dialectic relationship with veganism, in which it can be regarded as a valuable means, but not an end.


PRACTICALLY, positioning veganism as an economic boycott is a very limited tactic given the prevalence of global capitalism. Mainstream veganism only addresses the content (i.e. animal products) and not the form/structure (i.e. capitalism) of the global market that facilitates the exploitation of animals as commodities and obstructs people from transforming society. This is evident in several ways.

First, many mainstream vegans tend to regard the very culprits of animal exploitation as the remedy. Veganism is now sold to people in the form of products (sometimes explicitly labeled “vegan”) by the very corporations (i.e. Kraft, Dean, Con-Agra, Burger King, etc.) that exist and profit off the exploitation of animals. While the availability and convenience of these products is celebrated as “victories,” their support only sediments the control these corporations have over the market and government. These agri-businesses that own, produce, and distribute most of our food supply have tremendous political power winning government subsidies and combating policy changes that would abolish animal exploitation practices..

Second, even if consumer vegans extend their boycott from the individual product consumed to the company who profits from it, without also challenging the present political-economic order of capitalism in which the interests of corporations persistently trump the interests of the general public, vegans remain complicit in the system that entitles businesses to exploit animal others (and human others as well). Besides, it’s not as if animal agribusiness is an isolated phenomenon; it is sustained by what Barbara Noske calls “the animal industrial complex”—an amalgamation of feed and chemical companies, the pharmaceutical industry, representatives and officers in government, public research and educational institutions etc. that are all mutually dependent upon one another through capital. Animal agribusiness will not be overthrown until these regimes and what gives them power are transformed. Even if consumer vegans were able to make significant dents in the national market, all this will be reversed by the rise of the affluent animal-eating class in the developing world to whom animals raised nationally will be exported, or—in “a race to the bottom”— to where the industry will be exported—displacing farmers and wildlife and externalizing production costs upon their communities.

Third, veganism as an economic boycott does not even universally enable people to practice veganism. Since wholesome food is regarded as a commodity rather than a socio-political right, large populations of disadvantaged people have little to no financial and/or market access to vegetarian food and goods, and thus are severely disadvantaged from living a secure vegan life. Food will continue to be grown for profits before people’s needs and preferences so long as food remains a commodity. A vegan world will not be brought about by the asocial, amoral market but by people in what Vandana Shiva calls “food democracy”—when food production and access is determined by people, not the imperialism of the market. In sum, mainstream vegan discourse and activism's focus on economic boycott is problematic primarily because, not because it is ineffective, but because it is insufficient. Without challenging the political, economic, and social structure of society, veganism as a movement will make little progress reducing and abolishing animal exploitation.
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Favorite Human-Animal Relation Quotes

Designed by Christie Nicole and Adam Weitzenfeld
Thought I'd share some quotes I've encountered  researching Human-Animal relations, ethics, and subjectivity as I pull together a post on the moral psychology of animal encounters. Enjoy!

Stories with animals are older than history and better than philosophy.
--Paul Sheppard

The more I spoke about animals, the less possible it became to speak to them.
--David Abram

Man becomes aware of himself returning the [animal’s] look… [Today] animals are always the observed. The fact that they can observe us has lost all significance... The more we know, the further away we are.
--John Berger

The most matter of fact person could not help thinking of the hogs they were so innocent they came so very trustingly and they were so very human in their protests and so perfectly within their rights... It was like some crime committed in a dungeon all unseen and buried out of sight and of memory... Relentless remorseless it was all his protests... his screams were nothing it it did its cruel will with him as if his wishes feelings had simply no existence at all it cut his and watched him gasp out his life

He had stood and watched the hog-killing, and thought how cruel and savage it was, and come away congratulating himself that he was not a hog; now his new acquaintance showed him that a hog was just what he had been--one of the packer's hogs!...What they wanted from a hog was all the profits that could be got out of him; and that's what they wanted form the working man... What the hogs thought of it, and what he suffered, was not considered; and no more was it with the working man... That was true everywhere under capitalism.
--Upton Sinclair

How many of my ancestors
Were treated like today’s farm animals?
How many of us look the other way?
When I hear of calves
Being taken from their mothers
To be sold as veal
I can hear the wailing voices of mothers
Crying for their babies
As the slave master takes them away
The mother cow breastfeeds the human race
My ancestors breastfed the white race
So when I looked into those stunned eyes today,
No one could have said to me,
‘What’s the big deal?’ ‘ It’s only an animal.’
I could have remembered a time
When someone might have said the same thing about me
--Mary Spears

The possibility of the pogrom is decided in the moment when the gaze of a fatally-wounded animal falls on a human being. The defiance with which he repels this gaze—‘after all, it’s only an animal’—reappears irresistibly in cruelties done to human beings, the perpetrators having again and again to reassure themselves that it is ‘only an animal,’ because they could never fully believe this even of animals
--Theodore Adorno

Men do all they can in order to dissimulate this cruelty or to hide it from themselves, in order to organize on a global scale the forgetting or misunderstanding of this violence that some would compare to the worst cases of genocide (there are also animal genocides)… conditions that previous generations would have judged monstrous, outside of every supposed norm of a life proper to animals that are thus exterminated by means of their continued existence or even their overpopulation.

No one can deny the suffering, fear or panic, the terror or fright that humans witness in certain animals… the response to the question "can they suffer?" leaves no doubt… War is waged over the matter of pity… To think the war we find ourselves waging is not only a duty, a responsibility, an obligation, it is also a necessity … I say "to think" this war, because I believe it concerns what we call "thinking."
--Jacques Derrida

There were seventy of us in a forestry commando unit for Jewish prisoners of War in Nazi Germany… halfway through our long captivity, for a few short weeks before the sentinels chased him away, a wandering dog entered our lives... we called him Bobby, an exotic name, as one does with a cherished dog. He would appear at morning assembly and was waiting for us as we returned, jumping up and down and barking in delight. For him, there was no doubt that we were men... This dog was the last Kantian in Nazi Germany, without the brain needed to universalize maxims and drives
--Emmanuel Levinas

However, even vegetarianism in your hands, would make a capital article... its connection with modern socialism, atheism, nihilism, anarchy and other political creeds... Brussels sprouts seem to make people bloodthirsty, and those who live on lentils and artichokes are always calling for the gore of the aristocracy and for the severed heads of kings... in the political sphere a diet of green beans seems dangerous.
--Oscar Wilde

Decolonization and Animal Liberation: Love, Violence, Becoming-Other-Wise

Beehive Design Collective. "FTAA." Source: www.beehivecollective.org
Introduction
Some cyber-friends have been pestering me to put up another blog post since I haven't posted anything in three months--well, maybe that's an exaggeration but i really wanted to use the word pestering--, so  I'm posting two abstracts I recently submitted to the Thinking About Animals conference at Brock University (St. Catharines, ON, Canada) going on between March 1 and April 1, 2011. This will be the 10th Critical Animal Studies conference, and Brock is perhaps one of the most deserving universities since its establishment of a critical animal studies minor and an official vegan policy in the Sociology department.

On that note, I encourage you to check out the Critical Animal Studies resource page I created over winter break!!!

The first paper, on Frantz Fanon's The Wretched of the Earth, is a paper I wrote for Existentialism in the Fall. I went through some angst writing it, but came out overall satisfied with the paper. If any of you are interested in reading it, I'll send you a copy in exchange for some good feedback. The second paper ought to be more familiar to avid readers of this blog. It's basically a summation of what I have written on the understanding of veganism over the last two years or more.

1.
Decolonization and Animal Liberation:
Violence and Becoming-Animal in Frantz Fanon’s The Wretched of the Earth
In 1961, the Algerian psychoanalysist, Frantz Fanon, published, Les Damnés de la Terre, a book specifically about the revolutionary movement in French Algeria, but a guide to decolonization in general. In The Wretched of the Earth, Fanon gives a phenomenological account of the Algerian independence movement, from its inception in local, spontaneous violent uprisings, to a national political movement, to the development of a national culture and new humanism. For Fanon and his friend Sartre, violence is a necessity for the colonized to become fully human and political subjects. Similarly, the development of a national culture is necessary development for not only the liberation of Algeria, but for the future of humanity.

While Fanon’s primary goals are the achievement of national consciousness and a new humanism, a subversive reading of this text foregrounds “the animal” that beseeches his description of decolonization. Fanon’s characterization of the relationship between decolonization and animals is complex: on the one hand, animal being is to be transcended, if not negated through self-assertion and violence, yet the animal virtues of spontaneity, ferocity, and pack-forming are crucial for the overthrow of the colonizers. If humans’ metaphoric relationship to “animality” and animal others materialize in their relationship with one another, as is argued, then decolonization will not be achieved so long as a hierarchical and exclusionary identity politics exists between human and animal others (as is inferred by Fanon and Sartre’s subject-centered humanist discourse). It is argued that the anarchistic process of “becoming-animal” described by Gilles Deleuze and Félix Guatarri is a more transformative and promising alternative to humanism for not only human liberation, but also the liberation from humanist violence against “animality” and animal others.

2.
Deconstructing Veganism:
Love, Listening, Conversations, and Companionships Beyond Boundaries
For over a decade, Gary Francione (1996, 2008) has been championed for his bold challenge to the efficacy of “new welfarism” and the sufficiency of lacto-ovo-vegetarian advocacy in the contemporary “animal rights” movements. Yet relatively few animal abolitionists have ever challenged the sufficiency and status quo of veganism. In a time when neoliberalism has come into a greater appropriation of veganism (Hammer 2008), real animals have become absent from the discourse of many animal and vegan advocacy campaigns (Adams 2006), and to be a vegan is more about one’s way of life (i.e. the subculture one belongs to) than one’s actual relationship to animals, a more radical critique of not only vegetarianism but veganism too is needed.

While many celebrate the mainstreaming of veganism, I would like to caution self-identified vegans and animal activists from accepting the present understanding of vegan as an identity of (abstention from) consumption. The present understanding of veganism as a) an identity b) defined negatively as an abstention from c) consumption has lead to a certain modality of political and private life which has been legitimately accused of self-righteousness, identity politics, militancy, colonialism, and privileged consumerism. In light of this, we are called to a radical rethinking of veganism not as a noun (“ vegan”) to be identified with, purchased, consumed, and completed, but as a modality and relationship with others that is never yet complete.

Veganism is something to be understood affirmatively, as an affirmation of our own feelings and the voices of others. Those who have come into veganism as a liberation project must adamantly recall that they did not do so because of convenience, out of tradition, or merely out of pleasure, but because they are in search of affirming love. This love must never be forgotten as their point of departure and arrival. The ends of veganism are in the means of not forgetting, disavowing others. It is through disavowal that people commit the most violence by ignoring their own and others’ sentiments; they wage war on themselves and others for foreclosing ends, ideals, and identities, rather than waging conversation. The end of veganism is thus not to become a vegan, but to become other-wise in conversations and companionships beyond boundaries and “language.”

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